I’m really enjoying Dan and Chip Heath’s new book, “Switch: How to Change Things When Change is Hard.” These brothers also write a monthly column for Fast Company magazine, mostly talking about “sticky” ideas (based on their first book, “Made To Stick: Why Some Ideas Survive and Others Die“).
Their latest column is about a public service ad that has appeared all over New York City, sponsored by the NYC Department of Health and Mental Hygiene. Check it out. It may give you a whole new view of soda, especially as it relates to your kids.
